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Category

1 Brand Categories

Code Category Scope Entry Fees
1.a Telecom Cellular service providers, Basic telephony, ISP, Calling cards, etc. Rs. 5000/- + Service Tax Per Entry
1.b Financial Services Banks, Investment services, Insurance, etc. Rs. 5000/- + Service Tax Per Entry
1.c Media & Entertainment TV channels, radio, print media, outdoor concessionaires, movies, music labels, festivals, artistes etc. Rs. 5000/- + Service Tax Per Entry
1.d Automotive Manufacturers and suppliers including consumables and spares in the automotive segment Rs. 5000/- + Service Tax Per Entry
1.e FMCG Personal care, household, food & beverages Rs. 5000/- + Service Tax Per Entry
1.f Consumer Durables White goods, Brown goods Rs. 5000/- + Service Tax Per Entry
1.g Retail Brands Stores, Restaurants, Salons, Clubs, Gyms, etc. Rs. 5000/- + Service Tax Per Entry
1.h Real Estate & Construction Real estate developers, Construction products and services Rs. 5000/- + Service Tax Per Entry
1.i Travel & Hospitality Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc Rs. 5000/- + Service Tax Per Entry
1.j Public & Social Service Public health, Environment and Social issues Rs. 5000/- + Service Tax Per Entry
1.k Clothing, Footwear & Assessories Clothes, Footwear and accessories like Watches, Jewellery, Bags, Purses, Belts, etc. Rs. 5000/- + Service Tax Per Entry
1.l Others Categories Projects that do not fall under the above categories can be entered here. The caption of this award shall be taken as per the entry that wins in this category Rs. 5000/- + Service Tax Per Entry

Terms & condition

Brand Category:

Entry Documentation:

2 Campaign of the year

Code Category Scope Entry Fees
2.a Campaign of the year Awarded to any campaign, irrespective of product / service and outdoor media format, comprising a minimum of three creative concepts based on the same central idea used in multi format Rs. 6000/- + Service Tax Per Entry

Terms & condition

Campaign of the year Category:

Entry Documentation:
A. Campaign Strategy B. Key inputs for the Campaign C. Creative idea D. Formats used E. Uniqueness of Execution F. Any Effective Research Available. G. Video of 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.

3 Media Plan of the Year

Code Category Scope Entry Fees
3.a Outdoor Media Plan of the Year - Local Awarded to the best Outdoor Media Plan of the Year covering a single city with target audience focus in terms of key locations within the city/market & demographics. Rs. 6000/- + Service Tax Per Entry
3.b Outdoor Media Plan of the Year - National Awarded to the best Outdoor Media Plan of the Year covering a minimum of four states with target audience focus in terms of key markets/regions; key locations within each city/market & demographics. Rs. 6000/- + Service Tax Per Entry

Terms & condition

Media Plan of the year - Local : ( Presentation Category)

Entry Documentation: A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video of 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.

Media Plan of the year - National: ( Presentation Category)

Entry Documentation: A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video of 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.

4 Special Categories

Code Category Scope Entry Fees
4.a Innovation of the Year The most innovative special effect created on any conventional outdoor format and includes special builds, 3D cutouts, customized lighting, creation of movement on media, use of technologies, etc. Rs. 6000/- + Service Tax Per Entry
4.b Best Use of Ambient Media The most creative use of non-conventional outdoor media and includes structured ambient like restrooms, shopping malls (excluding point-of-purchase advertising), airports, bus stations, theatres etc. as well as one-off, non-scalable ambient opportunities. Rs. 6000/- + Service Tax Per Entry
4.c Green Initiative Entries can be submitted by those maintaining parks, gardens or anything which enhances the environment for society. Also any media owner who has used recycled material, and even used environment friendly material to create OOH media can send in entries. Rs. 6000/- + Service Tax Per Entry
4.d Activation Any Activity / Execution / Demonstration done outdoor solely for the purpose of promotion and / or advertising. Rs. 6000/- + Service Tax Per Entry
4.e Digital OOH Any Execution / Display using Digital Media such as Interactive / Non – Interactive Screens, LED Screens,Projection Systems etc., solely for the purpose of advertising. Please note this does not refer to the media used but the content that is run digitally on the media. Rs. 6000/- + Service Tax Per Entry

Terms & condition

Special Categories:

Innovation of the year:

Best use of Ambient Media:

Green Initiative:

Activation:

Digital OOH

Note: Projects entered in any of the above sub categories cannot be entered again in the same category.

5 International

Code Category Scope Entry Fees
5.a International All the work done by Indian & International agencies
but implemented outside India.
Rs. 6000/- + Service Tax Per Entry

Terms & condition

International:

6 Media Owners' Special Categories

Code Category Scope Entry Fees
6.a Best Format Innovation Awarded to entries of outdoor media concessionaries that depict innovation of existing format(s) or creation of innovative format(s) Rs. 6000/- + Service Tax Per Entry
6.b Zonal Media Owner of the Year - North Awarded to entries of outdoor media concessionaries with business presence in the North Zone. The entries shall be judged against 5 key parameters – (i) – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce. Rs. 6000/- + Service Tax Per Entry
6.c Zonal Media Owner of the Year - South Awarded to entries of outdoor media concessionaries with business presence in the South Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce Rs. 6000/- + Service Tax Per Entry
6.d Zonal Media Owner of the Year - West Awarded to entries of outdoor media concessionaries with business presence in the West Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce Rs. 6000/- + Service Tax Per Entry
6.e Zonal Media Owner of the Year - East Awarded to entries of outdoor media concessionaries with business presence in the East Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce Rs. 6000/- + Service Tax Per Entry
6.f National Media Owner Of The Year "Awarded to entries of outdoor media concessionaries with business presence in more than 1 Zone. The entries shall be judged against 5 key parameters – (i) new investments in media - quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce. " Rs. 6000/- + Service Tax Per Entry
6.g Printer of the Year "Awarded to large-format printing companies serving OOH. The entries may be adjudged on the following parameters: (i) Printing Infrastructure – investments in the latest and top-end printing machines, enhancement of printing capacity, multi-location operations; (ii) Customer Orientation – systems and processes to efficiently address emerging customer needs and consistency in delivery of work across markets; (iii) People Development – in-house practices including training programmes to build a highly professional workforce; (iv) Green Practices – installation of UV (green) printers, use of green materials and processes to make printing eco-friendly; (v) Innovation – to enhance OOH displays with innovative printing and use of materials; (vi) Protection Against Health Hazards – sufficient pre-cautions for workers against exposure to hazardous substances." Rs. 6000/- + Service Tax Per Entry

Terms & condition

Media Owners special categories:

Best Format Innovation:

Zonal Media Owner of the year: ( All Zones) – Presentation Categories

National Media Owner of the year: – Presentation Category

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