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Term and Condition



Brand Category:
I.  Entries should be explanative about the creative expression, scale, innovative use of different formats, and how the overall plan was executed
II.  Entries to this category shall be supported by specific information on the minimum number of 50 media units used, use of at least 3 different formats and activation if done, minimum campaign duration of 7 days and coverage of at least 3 different cities. However, for Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’, campaigns executed in only 1city using a minimum of 15 media units are also eligible. All other criteria for entries in the Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’ remain the same, viz.: use of at least 3 different formats, information on activation if done, and minimum campaign duration of 7 days.
III.  To ensure that the entries are judged purely from the point of view of multiple execution strategy and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign.

Entry Documentation:

•   A. Target audience B. Communication objectives C. Creative idea D. Uniqueness of execution if applicable E. Video not exceeding120 seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category.



NOTE :
All entrants to the OAA 2017 Contest are hereby informed that any content relating to the OAA 2017 entries shared with the organisers including presentations and videos may be published or displayed by the organisers in the public domain such as the OAA 2017 function, Outdoor Asia magazine, Media4Growth portal, or any other communication platform. The entrants shall not challenge the publishing or sharing of content related to their respective OAA 2017 entries in the public domain.



Media Plan of the Year - Local (Presentation Category)

I. The media strategy that was drawn up as per the communications objective - Target audience, budget, coverage of locations (1 state & at least 1 city), media mix, execution, monitoring and impact.
II. Use of a minimum of 20media units
III. Formats used - minimum of three different formats
IV. Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury. The Presentation should be uploaded in PDF format.

Entry Documentation:
A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video not exceeding120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category.

Media Plan of the Year – National (Presentation Category)

I. The media strategy that was drawn up as per the communications objective - Target audience, budget, coverage of locations (at least 3 states & at least 8 cities), media mix, execution, monitoring and impact.
II. Use of at least 50 media units
III. Formats used -minimum of three formats.
IV. Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury. The Presentation should be uploaded in PDF format.

Entry Documentation:
A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video not exceeding120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.



NOTE :
All entrants to the OAA 2017 Contest are hereby informed that any content relating to the OAA 2017 entries shared with the organisers including presentations and videos may be published or displayed by the organisers in the public domain such as the OAA 2017 function, Outdoor Asia magazine, Media4Growth portal, or any other communication platform. The entrants shall not challenge the publishing or sharing of content related to their respective OAA 2017 entries in the public domain.

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Special Categories:

Innovation of the Year:

I. A. Uniqueness of Innovation B. Innovation Objectives, C. Relevance to Communication Objectives / Brand Strategy D. Implementation Challenges E. Scale of Innovation F. Details of any Recall Research, G. Duration of the Innovation.
II. VISUAL SUPPORT: A. Creative A/W B. Execution Photos C. Video not exceeding120 Seconds. The Content of Video presentation should portray more of the Innovation aspect of the campaign.

Best Use of Ambient Media:

I. A. Uniqueness of the use of Ambient Media B. Objectives of the Use of the Ambience, C. Relevance to Communication Objectives / Brand Strategy D. Implementation Challenges E. Scale of Innovation F. Details of any Recall Research, G. Duration of the Innovation.
II. VISUAL SUPPORT: A. Creative A/W B. Execution Photos C. Video not exceeding120 Seconds. The Content of Video presentation should portray more of the use of the Ambience aspect of the campaign.

Green Initiative:

I. A. Uniqueness of Green Initiative B. Objectives of the use of Green Initiative idea. C. Adherence to the parameters & norms of green initiative accepted globally D. Certifications if any.
II. VISUAL SUPPORT: A. Creative A/W - B. Execution - C. Video not exceeding120 Seconds. The Content of Video presentation should revolve around the green initiative steps and methods taken up during the campaign.

Activation:

I. A. Target Audience B. Communication Objectives for the activation being carried out during the campaign. C. Creative idea D. Uniqueness of Execution if applicable
II. VISUAL SUPPORT: A. Creative A/W B. Execution Photos C. Video not exceeding120 Seconds. The Content of Video presentation should show the Activation carried out in detail.

Digital OOH

I. Target Audience B. Communication Objectives C. Creative idea D. Uniqueness of Execution if applicable. Use of Digital Media such as Interactive / Non – Interactive Screens, LED Screens, Projection Systems etc., solely for the purpose of advertising. Please note this category does not refer to the media used but the content that is run digitally on the Media.
II. VISUAL SUPPORT: A. Creative A/W B. Execution Photos C. Video not exceeding120 Seconds. The Content of the video should focus on the content run on the media and not the media. The Content shall be shown in such a manner that it justifies the use of the Media.



NOTE :
All entrants to the OAA 2017 Contest are hereby informed that any content relating to the OAA 2017 entries shared with the organisers including presentations and videos may be published or displayed by the organisers in the public domain such as the OAA 2017 function, Outdoor Asia magazine, Media4Growth portal, or any other communication platform. The entrants shall not challenge the publishing or sharing of content related to their respective OAA 2017 entries in the public domain.

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International:

I. A. Target audience B. Communication objectives C. Creative idea D. Uniqueness of execution if applicable. Campaigns which are run outside India are eligible in this category.
II. VISUAL SUPPORT: A. Creative A/W B. Execution Photos C. Video not exceeding120 Seconds. The Content of the video should display the campaigns carried out in an International Location and as per the Parameters of the Category



NOTE :
All entrants to the OAA 2017 Contest are hereby informed that any content relating to the OAA 2017 entries shared with the organisers including presentations and videos may be published or displayed by the organisers in the public domain such as the OAA 2017 function, Outdoor Asia magazine, Media4Growth portal, or any other communication platform. The entrants shall not challenge the publishing or sharing of content related to their respective OAA 2017 entries in the public domain.

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Media Owners’ Special Categories:

Best Format Innovation:

I. A. Description of Innovation on Existing format B. Uniqueness of format C. Challenges involved D. Number of Installations E. Benefits to advertisers F. Development of innovative environment-friendly media and/or formats that also serve as public utility Visual Submissions: (I). Structural design (ii). Execution
II. Visual Support: A. Images of execution B. Video not exceeding 120 seconds – the video content should focus upon the innovation of an existing media or creation of an innovative format

Zonal Media Owner of the Year (All Zones) – Presentation Categories

I. A. Media Ownership in at least 3 Cities within a Zone, B. Information on new investments made – no. of units, formats & markets, B. Information substantiating the processes followed in maintenance of media and/or improvement in aesthetics of media, D. Details illustrating format innovation and/or development of new formats D. Information describing the systems and processes introduced to enhance customer experience E. Details elaborating people development measures resulting in greater professionalism F. Development of innovative environment-friendly media and/ or formats that also serve as public utility.
II. Visual Support: (Including above) A. Maintenance of media/improvement in aesthetics of media, B. Structural Design – Format innovation & new formats, C. People Development
III. Entries entered in the Zonal Category (5.b, 5.c, 5.d or 5.e cannot be entered in category 5.f – National Media Owner of the Year
The adjudication will also be supported by PPT - D. A 10-minute presentation with A/V shall be made in person to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance

National Media Owner of the Year – Presentation Category

I. A. Media Ownership in at least 3 States across a minimum of two zones , B. Information on new investments made in made – no. of units, formats & markets, B. Information substantiating the processes followed in maintenance of media and/or improvement in aesthetics of media, D. Details illustrating format innovation and/or development of new formats D. Information describing the systems and processes introduced to enhance customer experience E. Details elaborating people development measures resulting in greater professionalism F. Development of innovative environment-friendly media and/ or formats that also serve as public utility.
II. Visual Support: (Including above) A. Maintenance of media/improvement in aesthetics of media, B. Structural Design – Format innovation & new formats, C. People Development
III. Entries under 5.f – National Media Owner of the Year cannot be entered in 5.b, 5.c, 5.d or 5.e in any part thereof. The adjudication will also be supported by PPT - D. A 10-minute presentation with A/V shall be made in person to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance

Printer of the Year: – Presentation Category

I. Printing Infrastructure – investments in the latest and top-end printing machines, enhancement of printing capacity, multi-location operations
II. Customer Orientation – systems and processes to efficiently address emerging customer needs and consistency in delivery of work across markets
III. People Development – in-house practices including training programmes to build a highly professional workforce
IV. Green Practices – installation of UV (green) printers, use of green materials and processes to make printing eco-friendly
V. Innovation – to enhance OOH displays with innovative printing and use of materials
VI. Protection Against Health Hazards – sufficient pre-cautions for workers against exposure to hazardous substances.
VII. Key Competitive Advantages Print Innovation Quality, Value added services, Consistency, Client Servicing and Others
VIII. A 10-minutepresentation with A/V should be made in person to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance.




NOTE :
All entrants to the OAA 2017 Contest are hereby informed that any content relating to the OAA 2017 entries shared with the organisers including presentations and videos may be published or displayed by the organisers in the public domain such as the OAA 2017 function, Outdoor Asia magazine, Media4Growth portal, or any other communication platform. The entrants shall not challenge the publishing or sharing of content related to their respective OAA 2017 entries in the public domain.

All entries entered under ‘Brand Categories – 1.a, 1.b, 1.c, 1.d, 1.e, 1.f, 1.g 1.h, 1.i, 1.j, 1.k, 1.l’ shall qualify for adjudication under the ‘Campaign of the Year’ category. Therefore, the Terms & Conditions, as well as the Documentation required for adjudication of entries for the ‘Campaign of the Year’ shall remain the same as that for all ‘Brand Categories’.

The Jury shall select the ‘Campaign of the Year’ winner(s) from among the entries entered under ‘Brand Categories’. No direct entries will be made under ‘Campaign of the Year’ category.



NOTE :
All entrants to the OAA 2017 Contest are hereby informed that any content relating to the OAA 2017 entries shared with the organisers including presentations and videos may be published or displayed by the organisers in the public domain such as the OAA 2017 function, Outdoor Asia magazine, Media4Growth portal, or any other communication platform. The entrants shall not challenge the publishing or sharing of content related to their respective OAA 2017 entries in the public domain.

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